I was happy that my publicist, Mary Lower of Sterling Cross Communications attended our last Creativity & Tea: open studio. It was a great way for her to get a sense of what I do by experiencing it herself. Since I've hired her to get the PCF story out into the world, it feels important for her to have an authentic experience of an aspect of what we do. I find that when I'm trying to communicate what we do, it works best to give a sample.
Mary took this photo of one of the participants in the session. Photos and testimonials are ways that your potential clients can get a taste of what you do and better understand your story.
How do you communicate what you do? How do you get your story out? Are there ways people can sample what you do?
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