Customers as Best Salesforce

I've been on hiatus from blogging, taking much of the summer off to play and just "be" with my kids. Today I'm charged up though and feel like blogging.

A couple posts ago, I blogged about giving up my car and becoming a member of HourCar (a shared car program with a hybrid fleet in the Twin Cities). I made the decision for practical, environmental and financial reasons. But what feels best is knowing that my choice is not onl working out but aligns with my values so well.

I'm so excited by the shared car concept that I volunteered to bring the car to our National Night Out celebration to introduce others to it. The gathering ended up getting rained out but several folks still had a chance to check it out. I then brought the car to a friends' place where their guests wanted to see how it worked and had lots of questions. Because I am experiencing HourCar membership firsthand, the people I talk to know that I'm sharing what it's really like to be a member. Since I believe in the concept and want it to thrive, I'm eager to keep telling others about the service.

In what ways does your service or product align with the values of your clients? How might your clients help spread the word about what you offer?