"As an entrepreneur you can do anything but you can't do everything!"

I've taken the plunge and hired publicist Mary Lower from the Sterling Cross Communications agency. I'm excited for what will unfold. While Mary and I were meeting yesterday, we discussed the media I'd like to see Purple Crayon Factory in. I said that I really thought we'd be in Upsize this coming year. I mentioned that I'd sent in an Upsize Lifelines Award nomination for our virtual assistant, Jean Hanson but I hadn't heard from them so doubted we were in the running. Lo and behold, when I returned from the meeting I had a message from Beth Ewen, Upsize editor saying she'd mailed us a congratulations letter weeks before but it had been misaddressed and returned. I love synchronicity! Beth said she'll be calling me next week for an interview. The article will be to honor Jean for being my business lifeline but it will still be a nice mention. (I've raved about Jean earlier in this blog. In the nomination I shared how Jean has helped me to really move PCF forward and that what I've learned from working with Jean is, "As an entrepreneur you can do anything but you can't do everything!" Heeding that advice, that's why I realized I needed a publicist at this stage and that it would be very helpful to have an intern. More about that later!